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Google Make It Again!

Google Inc announced recently a definitive agreement to acquire DoubleClick Inc., a digital marketing technology and services company, for US$3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management.

The acquisition, according to a statement, will combine DoubleClick's expertise in ad management technology for media buyers and sellers with Google's leading advertising platform and publisher monetization services.

1 comments:

Chooi said...

Google become bigger & bigger!

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